📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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Chris Coons US Inactive

CHRIS COONS FOR DELAWARE

ad creative

Sign on now

Sign on in support of voting by mail.

Ad copy

Senator Chris Coons is fighting to expand no-excuse vote by mail, early voting, and online voter registration so that no one will have to risk their lives, or the lives of others, to exercise their constitutional right to vote. If you support voting by mail, then sign your name now >> https://bit.ly/35NYd8C

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score43.5/100
Spend / Reach / Long. / Eff.27.6 · 72.4 · 6.1 · 67.7
Spend rangeUSD 600–699
Impressions60,000 – 69,999
CPM (≈ $/1k impr)USD 9.99
Est. audience size10,001 – 50,000
Days live23 (2020-05-10 → 2020-06-02)
Created2020-05-10
Creative variants1 body · 1 headline
Platformsfacebook
Languagesen
CandidateDE — Chris Coons
Surfaced by“senate:Chris Coons”

🧠 AI analysis

Issuedemocracy elections
Framingissue advocacy
Message typelist building survey
Emotional appealurgency
Production tierprofessional
Who picturednone
Symbolsnone
Call to actionsign petition
Standout elementBold red-and-blue illustrated mailbox with flag up, symbolizing mail-in voting in graphic poster style
TacticThe petition/list-building tactic uses a safety/health frame ('risk their lives') to emotionally motivate supporters to sign, converting passive agreement into a captured lead.

Where it ran (delivery by region)

Delaware100.0%

Who saw it (delivery)

18-24 · unknown 0.0%
25-34 · female 3.7%
35-44 · unknown 0.1%
45-54 · unknown 0.1%
18-24 · female 0.7%
18-24 · male 0.4%
65+ · male 9.9%
25-34 · male 2.0%
65+ · unknown 0.2%
25-34 · unknown 0.0%
65+ · female 19.0%
45-54 · male 7.2%
55-64 · male 10.0%
35-44 · female 7.8%
45-54 · female 13.8%
55-64 · female 20.7%
35-44 · male 4.3%
55-64 · unknown 0.2%

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