CHRIS COONS FOR DELAWARE
Sign on in support of voting by mail.
Senator Chris Coons is fighting to expand no-excuse vote by mail, early voting, and online voter registration so that no one will have to risk their lives, or the lives of others, to exercise their constitutional right to vote. If you support voting by mail, then sign your name now >> https://bit.ly/35NYd8C
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| Overall score | 43.5/100 |
| Spend / Reach / Long. / Eff. | 27.6 · 72.4 · 6.1 · 67.7 |
| Spend range | USD 600–699 |
| Impressions | 60,000 – 69,999 |
| CPM (≈ $/1k impr) | USD 9.99 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 23 (2020-05-10 → 2020-06-02) |
| Created | 2020-05-10 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | DE — Chris Coons |
| Surfaced by | “senate:Chris Coons” |
| Issue | democracy elections |
| Framing | issue advocacy |
| Message type | list building survey |
| Emotional appeal | urgency |
| Production tier | professional |
| Who pictured | none |
| Symbols | none |
| Call to action | sign petition |
| Standout element | Bold red-and-blue illustrated mailbox with flag up, symbolizing mail-in voting in graphic poster style |
| Tactic | The petition/list-building tactic uses a safety/health frame ('risk their lives') to emotionally motivate supporters to sign, converting passive agreement into a captured lead. |
| Delaware | 100.0% |
| 18-24 · unknown | 0.0% |
| 25-34 · female | 3.7% |
| 35-44 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 18-24 · female | 0.7% |
| 18-24 · male | 0.4% |
| 65+ · male | 9.9% |
| 25-34 · male | 2.0% |
| 65+ · unknown | 0.2% |
| 25-34 · unknown | 0.0% |
| 65+ · female | 19.0% |
| 45-54 · male | 7.2% |
| 55-64 · male | 10.0% |
| 35-44 · female | 7.8% |
| 45-54 · female | 13.8% |
| 55-64 · female | 20.7% |
| 35-44 · male | 4.3% |
| 55-64 · unknown | 0.2% |