📌 The Swipe File

Natalie Fleming for US Senate US Inactive

NATALIE M FLEMING FOR US SENATE

Watch Natalie in the Idaho Senatorial Debates On Idaho Public Television

Friday Night is Idaho's big United States Senate debate featuring yours truly with my friends Jim Risch and Paulette Jordan. Yeah, I found the studio more intimidating than the Zoom events! But time to get over that! You can watch live on Idaho Public Television or on the Youtube channel. Let your friends, your grandmas, your grandpas, your cousins, your uncles, your neighbors know. This year they are voting for Natalie Fleming. If you are hoping for Fight Club you will be sorely disappointed. https://www.youtube.com/user/IdahoPTV/live

Ad copy

Friday Night is Idaho's big United States Senate debate featuring yours truly with my friends Jim Risch and Paulette Jordan. Yeah, I found the studio more intimidating than the Zoom events! But time to get over that! You can watch live on Idaho Public Television or on the Youtube channel. Let your friends, your grandmas, your grandpas, your cousins, your uncles, your neighbors know. This year they are voting for Natalie Fleming. If you are hoping for Fight Club you will be sorely disappointed. https://www.youtube.com/user/IdahoPTV/live

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score	18.9/100
Spend / Reach / Long. / Eff.	0.0 · 24.3 · 0.0 · 51.2
Spend range	<USD 99
Impressions	100 – 999
CPM (≈ $/1k impr)	USD 90.08
Est. audience size	500,001 – 1,000,000
Days live	1 (2020-10-16 → 2020-10-16)
Created	2020-10-16
Creative variants	1 body · 1 headline
Platforms	facebook
Languages	en
Candidate	ID — Natalie Fleming
Surfaced by	“senate:Natalie Fleming”

🧠 AI analysis

Issue	democracy elections
Framing	positive candidate
Message type	awareness
Emotional appeal	neutral
Production tier	diy amateur
Who pictured	candidate
Symbols	none
Call to action	learn more
Standout element	Facebook content-removed disclaimer replacing the actual ad creative
Tactic	The ad is not visible due to a disclaimer violation takedown, but the copy uses casual, personal language and humor to drive tune-in for a Senate debate, relying on word-of-mouth mobilization through a friendly, relatable tone.

Where it ran (delivery by region)

Idaho

100.0%

Who saw it (delivery)

18-24 · male	0.9%
25-34 · female	3.6%
25-34 · male	2.7%
18-24 · female	3.6%
65+ · female	16.4%
35-44 · female	14.5%
45-54 · male	5.0%
45-54 · female	15.0%
35-44 · male	5.5%
55-64 · male	8.6%
65+ · male	8.6%
55-64 · female	15.0%
25-34 · unknown	0.5%