📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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Tom Cotton US Inactive

COTTON FOR SENATE, INC.

ad creative

Tom Cotton

Ad copy

Joe Biden wants to use YOUR TAX DOLLARS to give out crack pipes to addicts. If you want to stop the madness, then FOLLOW my page for updates >>

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score47.4/100
Spend / Reach / Long. / Eff.17.4 · 85.0 · 3.0 · 84.1
Spend rangeUSD 200–299
Impressions200,000 – 249,999
CPM (≈ $/1k impr)USD 1.11
Est. audience size
Days live12 (2022-02-16 → 2022-02-28)
Created2022-02-16
Creative variants1 body · 1 headline
Platformsfacebook
Languagesen
CandidateAR — Tom Cotton
Surfaced by“senate:Tom Cotton”

🧠 AI analysis

Issueother
Framingattack opponent
Message typelist building survey
Emotional appealanger
Production tiersemi pro
Who picturednone
Symbolsus flag, money cash
Call to actionnone
Standout elementclose-up hands holding a crack pipe as the dominant visceral image beneath the Tom Cotton flag logo
TacticThe ad uses an inflammatory visual paired with an embedded tweet screenshot to manufacture credibility and anger, driving page follows by framing Biden's harm-reduction policy as a taxpayer-funded moral outrage.

Where it ran (delivery by region)

Texas6.9%
Florida5.9%
Pennsylvania4.8%
Ohio4.6%
California4.6%
Michigan4.3%
New York3.6%

Who saw it (delivery)

45-54 · unknown 0.1%
35-44 · female 1.8%
25-34 · unknown 0.0%
35-44 · unknown 0.1%
55-64 · unknown 0.1%
18-24 · female 0.1%
65+ · unknown 0.1%
45-54 · female 4.2%
55-64 · female 7.8%
18-24 · male 1.7%
65+ · male 12.9%
65+ · female 9.0%
55-64 · male 18.5%
35-44 · male 13.9%
45-54 · male 16.2%
25-34 · male 12.6%
25-34 · female 0.7%
18-24 · unknown 0.0%

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