Jim Risch for US Senate US Inactive
NRSC
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Ad copy
LIVE POLL: BIDEN-HARRIS APPROVAL We want to hear your thoughts on the DISASTROUS Biden-Harris Administration. All responses are due by MIDNIGHT. Take action RIGHT NOW, so your voice is heard.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 39.2/100 |
| Spend / Reach / Long. / Eff. | 27.6 · 63.8 · 4.1 · 61.2 |
| Spend range | USD 600–699 |
| Impressions | 25,000 – 29,999 |
| CPM (≈ $/1k impr) | USD 23.62 |
| Est. audience size | — |
| Days live | 16 (2022-01-24 → 2022-02-09) |
| Created | 2022-01-24 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | ID — Jim Risch |
| Surfaced by | “senate:Jim Risch for US Senate” |
🧠 AI analysis
| Issue | other |
| Framing | attack opponent |
| Message type | list building survey |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | us flag |
| Call to action | survey poll |
| Standout element | Fake 'LIVE' broadcast chyron over unflattering Biden close-up creates false urgency of a breaking news moment |
| Tactic | Classic fake-poll list-building tactic that uses manufactured urgency ('MIDNIGHT deadline') and loaded language ('DISASTROUS') to capture email/data from motivated opposition voters under the guise of civic participation. |
Where it ran (delivery by region)
| Texas | 7.8% |
| Florida | 7.8% |
| California | 6.3% |
| Ohio | 5.3% |
| New York | 4.2% |
| Pennsylvania | 4.1% |
| Michigan | 3.7% |
Who saw it (delivery)
| 35-44 · unknown | 0.1% |
| 55-64 · female | 14.6% |
| 25-34 · female | 1.6% |
| 65+ · unknown | 0.2% |
| 18-24 · male | 1.0% |
| 65+ · female | 11.1% |
| 65+ · male | 10.5% |
| 25-34 · male | 4.9% |
| 35-44 · male | 9.1% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 15.2% |
| 45-54 · male | 14.6% |
| 18-24 · female | 0.2% |
| 45-54 · female | 10.8% |
| 35-44 · female | 5.6% |
| 45-54 · unknown | 0.2% |
| 25-34 · unknown | 0.1% |
