📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Jim Risch for US Senate US Inactive

NRSC

ad creative

TAKE THE POLL >>>

RESPONSE REQUIRED

Ad copy

LIVE POLL: BIDEN-HARRIS APPROVAL We want to hear your thoughts on the DISASTROUS Biden-Harris Administration. All responses are due by MIDNIGHT. Take action RIGHT NOW, so your voice is heard.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score28.8/100
Spend / Reach / Long. / Eff.17.4 · 43.0 · 1.9 · 53.0
Spend rangeUSD 200–299
Impressions3,000 – 3,999
CPM (≈ $/1k impr)USD 71.3
Est. audience size
Days live8 (2021-11-22 → 2021-11-30)
Created2021-11-22
Creative variants1 body · 1 headline
Platformsfacebook
Languagesen
CandidateID — Jim Risch
Surfaced by“senate:Jim Risch for US Senate”

🧠 AI analysis

Issueother
Framingattack opponent
Message typelist building survey
Emotional appealanger
Production tiersemi pro
Who picturedopponent
Symbolsus flag
Call to actionsurvey poll
Standout elementFake 'LIVE' broadcast chyron over unflattering Biden close-up creates false urgency of a breaking news moment
TacticClassic fake-poll list-building tactic that uses manufactured urgency ('MIDNIGHT deadline') and loaded language ('DISASTROUS') to capture email/data from motivated opposition voters under the guise of civic participation.

Where it ran (delivery by region)

Florida9.0%
Texas6.9%
California6.8%
New York5.3%
Michigan4.7%
Pennsylvania4.5%
Ohio4.0%

Who saw it (delivery)

45-54 · unknown 0.0%
18-24 · male 0.2%
35-44 · male 2.1%
55-64 · female 13.7%
45-54 · male 5.7%
65+ · female 27.4%
65+ · male 27.8%
55-64 · male 16.2%
18-24 · female 0.1%
65+ · unknown 0.1%
55-64 · unknown 0.1%
25-34 · male 0.7%
35-44 · female 1.5%
35-44 · unknown 0.1%
25-34 · female 0.8%
25-34 · unknown 0.0%
45-54 · female 3.3%

Similar ads (same issue, matching framing or emotional appeal)

James Talarico
TX — James Talarico 6d live
Amy McGrath
KY — Amy Mcgrath 17d live
Amy McGrath
KY — Amy Mcgrath 17d live
Amy McGrath
KY — Amy Mcgrath 8d live
Raja for Congress
IL — S Krishnamoorthi 145d live
Tom Cotton
AR — Tom Cotton 94d live
Tom Cotton
AR — Tom Cotton 45d live
Steve Marshall
AL — Steve Marshall 20d live