SHAHEEN FOR SENATE
We need leadership in a crisis. Trump has failed to act on COVID-19, but Corky Messner has praised him from the beginning - even as hundreds of thousands lost their lives. If Messner were in the Senate, he’d support Trump's failed policies instead of the people of New Hampshire.
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| Overall score | 39.7/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 65.4 · 1.1 · 57.6 |
| Spend range | USD 1,000–1,499 |
| Impressions | 30,000 – 34,999 |
| CPM (≈ $/1k impr) | USD 38.45 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 5 (2020-10-22 → 2020-10-27) |
| Created | 2020-10-22 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NH — Jeanne Shaheen |
| Surfaced by | “senate:Jeanne Shaheen” |
| Issue | healthcare |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | none |
| Call to action | learn more |
| Standout element | Split-screen juxtaposing grim COVID death toll statistics against Messner speaking, creating direct visual indictment |
| Tactic | The ad weaponizes raw COVID casualty numbers alongside Messner's own words to tie him to Trump's pandemic failures, using contrast framing to make him appear callously out of touch with New Hampshire voters. |
| New Hampshire | 100.0% |
| 18-24 · unknown | 0.1% |
| 35-44 · male | 9.8% |
| 65+ · female | 7.4% |
| 45-54 · male | 6.6% |
| 25-34 · male | 14.9% |
| 25-34 · female | 15.1% |
| 35-44 · female | 10.6% |
| 45-54 · female | 7.5% |
| 18-24 · female | 4.7% |
| 45-54 · unknown | 0.1% |
| 18-24 · male | 4.4% |
| 65+ · male | 5.1% |
| 55-64 · female | 7.6% |
| 55-64 · male | 5.7% |
| 35-44 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
| 25-34 · unknown | 0.1% |