Brian Bengs for U.S. Senate US Inactive
Brian Bengs for Senate
Ad copy
My opponent voted to repeal the Affordable Care Act, which would remove health care for 35 million Americans and jeopardize it for 150 million Americans with pre-existing conditions. I want to strengthen it.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 37.7/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 61.7 · 2.8 · 62.5 |
| Spend range | USD 400–499 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 19.98 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 11 (2022-10-28 → 2022-11-08) |
| Created | 2022-10-27 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | SD — Brian Bengs |
| Surfaced by | “senate:Brian Bengs” |
🧠 AI analysis
| Issue | healthcare |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Facebook content-removed notice replacing the actual ad creative due to missing disclaimer |
| Tactic | The ad uses a contrast attack tactic — citing opponent's ACA repeal vote with specific numbers (35M and 150M Americans) to trigger fear about healthcare loss, while positioning the candidate as the protective alternative. |
Where it ran (delivery by region)
| South Dakota | 99.7% |
| Nebraska | 0.1% |
| Iowa | 0.1% |
| Unknown | 0.0% |
| Minnesota | 0.0% |
| Wyoming | 0.0% |
Who saw it (delivery)
| 25-34 · unknown | 0.2% |
| 18-24 · male | 0.6% |
| 35-44 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 65+ · unknown | 0.3% |
| 25-34 · male | 3.1% |
| 25-34 · female | 4.3% |
| 65+ · female | 26.9% |
| 35-44 · male | 5.2% |
| 65+ · male | 12.5% |
| 55-64 · male | 8.3% |
| 35-44 · female | 7.7% |
| 45-54 · female | 9.5% |
| 55-64 · female | 14.2% |
| 45-54 · male | 5.7% |
| 18-24 · female | 1.3% |
| 18-24 · unknown | 0.1% |
