Steve Marshall US Inactive
Steve Marshall For Alabama
COVID-19 mandate and federal overreach crusader: AG Steve Marshall
"We Dare Defend our Rights," reads Alabama's official state motto. This maxim was put to the test during the Biden administration's COVID-19 mandate campaign.
Ad copy
To the extent we don’t fight, every time we give the federal government an inch, they’re going to take a yard…I think it’s very important for Alabama’s voice to be heard.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 41.0/100 |
| Spend / Reach / Long. / Eff. | 21.0 · 70.7 · 1.4 · 71.1 |
| Spend range | USD 300–399 |
| Impressions | 50,000 – 59,999 |
| CPM (≈ $/1k impr) | USD 6.35 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 6 (2022-09-12 → 2022-09-18) |
| Created | 2022-09-12 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | AL — Steve Marshall |
| Surfaced by | “senate:Steve Marshall” |
🧠 AI analysis
| Issue | healthcare |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | capitol statue |
| Call to action | none |
| Standout element | Candidate speaking at official Alabama Governor's podium with state seal, lending institutional authority |
| Tactic | The ad uses a Yellowhammer News article as borrowed credibility to frame Marshall as a fighter against federal overreach, appealing to conservative anti-mandate sentiment while reinforcing his identity as a states' rights champion. |
Where it ran (delivery by region)
| Alabama | 100.0% |
Who saw it (delivery)
| 25-34 · unknown | 0.0% |
| 25-34 · male | 1.0% |
| 18-24 · unknown | 0.0% |
| 35-44 · unknown | 0.1% |
| 18-24 · female | 0.1% |
| 55-64 · unknown | 0.2% |
| 65+ · unknown | 0.2% |
| 25-34 · female | 0.5% |
| 35-44 · male | 3.0% |
| 18-24 · male | 0.2% |
| 55-64 · female | 17.3% |
| 55-64 · male | 14.8% |
| 65+ · male | 16.8% |
| 45-54 · female | 6.7% |
| 45-54 · male | 8.3% |
| 35-44 · female | 1.8% |
| 45-54 · unknown | 0.1% |
| 65+ · female | 29.0% |
