πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Representative Kevin Hern US Inactive

House of Representatives for the 1st District of Oklahoma

ad creative

Ad copy

Do you have questions that you want answered about the Phase III Chinese coroanvirus relief package? Drop them in the comments. While I am waiting for the vote, I am going to take some time to directly address your concerns. I'll get to as many as possible at 1 PM CT today!

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score42.1/100
Spend / Reach / Long. / Eff.21.0 Β· 73.9 Β· 0.0 Β· 73.4
Spend rangeUSD 300–399
Impressions70,000 – 79,999
CPM (β‰ˆ $/1k impr)USD 4.66
Est. audience sizeβ€”
Days live1 (2020-03-27 β†’ 2020-03-27)
Created2020-03-27
Creative variants1 body Β· 0 headline
Platformsfacebook, instagram
Languagesen
CandidateOK β€” Kevin Hern
Surfaced byβ€œsenate:Kevin Hern”

🧠 AI analysis

Issuehealthcare
Framingpositive candidate
Message typelist building survey
Emotional appealurgency
Production tierdiy amateur
Who picturedcandidate
Symbolsnone
Call to actionnone
Standout elementReal-time comment engagement framing with a live Q&A promise at a specific time
TacticThe ad uses participatory engagement tactics β€” inviting comment questions and promising a live response β€” to build audience interaction and loyalty while subtly framing the relief package with nationalistic 'Chinese coronavirus' language.

Where it ran (delivery by region)

Oklahoma100.0%
Kansas0.0%

Who saw it (delivery)

35-44 Β· female 10.4%
35-44 Β· unknown 0.1%
18-24 Β· unknown 0.1%
55-64 Β· unknown 0.1%
45-54 Β· unknown 0.1%
25-34 Β· unknown 0.1%
65+ Β· female 2.2%
45-54 Β· female 5.9%
65+ Β· male 1.5%
25-34 Β· male 16.5%
45-54 Β· male 5.8%
55-64 Β· female 3.8%
25-34 Β· female 19.1%
18-24 Β· male 8.7%
18-24 Β· female 12.4%
55-64 Β· male 3.0%
35-44 Β· male 10.1%
65+ Β· unknown 0.0%

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