House of Representatives for the 1st District of Oklahoma
Do you have questions that you want answered about the Phase III Chinese coroanvirus relief package? Drop them in the comments. While I am waiting for the vote, I am going to take some time to directly address your concerns. I'll get to as many as possible at 1 PM CT today!
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 42.1/100 |
| Spend / Reach / Long. / Eff. | 21.0 Β· 73.9 Β· 0.0 Β· 73.4 |
| Spend range | USD 300β399 |
| Impressions | 70,000 β 79,999 |
| CPM (β $/1k impr) | USD 4.66 |
| Est. audience size | β |
| Days live | 1 (2020-03-27 β 2020-03-27) |
| Created | 2020-03-27 |
| Creative variants | 1 body Β· 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OK β Kevin Hern |
| Surfaced by | βsenate:Kevin Hernβ |
| Issue | healthcare |
| Framing | positive candidate |
| Message type | list building survey |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Real-time comment engagement framing with a live Q&A promise at a specific time |
| Tactic | The ad uses participatory engagement tactics β inviting comment questions and promising a live response β to build audience interaction and loyalty while subtly framing the relief package with nationalistic 'Chinese coronavirus' language. |
| Oklahoma | 100.0% |
| Kansas | 0.0% |
| 35-44 Β· female | 10.4% |
| 35-44 Β· unknown | 0.1% |
| 18-24 Β· unknown | 0.1% |
| 55-64 Β· unknown | 0.1% |
| 45-54 Β· unknown | 0.1% |
| 25-34 Β· unknown | 0.1% |
| 65+ Β· female | 2.2% |
| 45-54 Β· female | 5.9% |
| 65+ Β· male | 1.5% |
| 25-34 Β· male | 16.5% |
| 45-54 Β· male | 5.8% |
| 55-64 Β· female | 3.8% |
| 25-34 Β· female | 19.1% |
| 18-24 Β· male | 8.7% |
| 18-24 Β· female | 12.4% |
| 55-64 Β· male | 3.0% |
| 35-44 Β· male | 10.1% |
| 65+ Β· unknown | 0.0% |