TEAM HAGERTY
It’s time for the impeachment sham and witch hunt to come to an end.
Enough is enough. It’s time for the impeachment sham and witch hunt to come to an end.
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| Overall score | 49.0/100 |
| Spend / Reach / Long. / Eff. | 43.1 · 85.0 · 1.7 · 66.2 |
| Spend range | USD 2,500–2,999 |
| Impressions | 200,000 – 249,999 |
| CPM (≈ $/1k impr) | USD 12.22 |
| Est. audience size | — |
| Days live | 7 (2020-01-27 → 2020-02-03) |
| Created | 2020-01-27 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | TN — Bill Hagerty |
| Surfaced by | “senate:Bill Hagerty” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | us flag |
| Call to action | learn more |
| Standout element | Bold 'ENDORSED BY TRUMP' badge overlaid on candidate's serious direct-to-camera gaze with American flag behind him |
| Tactic | Leverages Trump's endorsement as primary credibility signal while channeling base anger at impeachment proceedings to drive partisan identification and support. |
| Tennessee | 100.0% |
| 25-34 · unknown | 0.0% |
| 55-64 · female | 13.7% |
| 35-44 · unknown | 0.0% |
| 55-64 · unknown | 0.2% |
| 25-34 · female | 1.1% |
| 18-24 · male | 0.3% |
| 65+ · unknown | 0.2% |
| 18-24 · female | 0.2% |
| 35-44 · male | 4.4% |
| 65+ · male | 18.8% |
| 25-34 · male | 2.0% |
| 35-44 · female | 3.0% |
| 45-54 · female | 6.8% |
| 55-64 · male | 12.8% |
| 65+ · female | 27.2% |
| 45-54 · male | 9.1% |
| 45-54 · unknown | 0.1% |