📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Angie Craig US Inactive

ANGIE CRAIG FOR CONGRESS

ad creative

angiecraig.com

I’ve prioritized listening to the concerns of the citizens I represent and working across the aisle to create stronger communities and an economy that works for every Minnesotan. That’s why I ran for Congress.

Ad copy

When Angie worked with Savage, MN’s Allie Krueger to close the ACA’s “family glitch,” it didn’t just change the Krueger family’s lives. Five million Americans just like them can afford their care now, too!

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score45.3/100
Spend / Reach / Long. / Eff.27.6 · 75.1 · 8.8 · 69.7
Spend rangeUSD 600–699
Impressions80,000 – 89,999
CPM (≈ $/1k impr)USD 7.64
Est. audience size50,001 – 100,000
Days live33 (2022-08-31 → 2022-10-03)
Created2022-08-30
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateMN — Angie Craig
Surfaced by“senate:Angie Craig”

🧠 AI analysis

Issuehealthcare
Framingpositive candidate
Message typepersuasion
Emotional appealhope
Production tierprofessional
Who picturedcandidate, diverse crowd
Symbolshealthcare, family
Call to actionlearn more
Standout elementbold underlined 'FIVE MILLION' in high-contrast white text anchoring the policy achievement
TacticThe ad uses a real constituent story to humanize a policy win, pairing a warm candidate photo with a concrete numerical impact claim to build credibility and empathy simultaneously.

Where it ran (delivery by region)

Minnesota99.2%
England0.1%
Wisconsin0.0%
Texas0.0%
Masovian Voivodeship0.0%
Kuyavian-Pomeranian Voivodeship0.0%
New Jersey0.0%

Who saw it (delivery)

13-17 · unknown 0.0%
35-44 · female 12.9%
18-24 · unknown 0.1%
25-34 · unknown 0.2%
35-44 · unknown 0.2%
65+ · unknown 0.1%
45-54 · male 7.9%
45-54 · female 7.7%
35-44 · male 12.8%
45-54 · unknown 0.1%
18-24 · female 6.9%
55-64 · unknown 0.1%
65+ · female 4.4%
55-64 · female 5.6%
25-34 · male 14.1%
18-24 · male 5.1%
25-34 · female 14.2%
55-64 · male 4.8%
65+ · male 2.8%
13-17 · female 0.0%
13-17 · male 0.0%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 54d live
Amy McGrath
KY — Amy Mcgrath 27d live
Amy McGrath
KY — Amy Mcgrath 12d live
Amy McGrath
KY — Amy Mcgrath 12d live
Susan Collins
ME — Susan Collins 23d live
Jon Ossoff
GA — Jon Ossoff 11d live
Jon Ossoff
GA — Jon Ossoff 11d live
Steve Marshall
AL — Steve Marshall 21d live