Ed Markey US Inactive
THE MARKEY COMMITTEE
Ad copy
My mother spent her life taking care of others. When she developed Alzheimer's, my father and I cared for her the best we could. I have never stopped working to give people living with Alzheimer's and their families the help they need and deserve.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 41.7/100 |
| Spend / Reach / Long. / Eff. | 31.7 · 70.7 · 0.8 · 63.6 |
| Spend range | USD 900–999 |
| Impressions | 50,000 – 59,999 |
| CPM (≈ $/1k impr) | USD 17.26 |
| Est. audience size | — |
| Days live | 4 (2020-03-05 → 2020-03-09) |
| Created | 2020-03-04 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | MA — Ed Markey |
| Surfaced by | “senate:Ed Markey” |
🧠 AI analysis
| Issue | healthcare |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate, family children |
| Symbols | family, healthcare |
| Call to action | none |
| Standout element | vintage black-and-white family photo evoking personal sacrifice and memory |
| Tactic | The ad deploys a deeply personal caregiving story to build emotional credibility and empathy, positioning Markey as a lifelong champion of healthcare for Alzheimer's patients and their families. |
Where it ran (delivery by region)
| Massachusetts | 100.0% |
Who saw it (delivery)
| 25-34 · female | 61.8% |
| 25-34 · male | 9.5% |
| 18-24 · female | 12.3% |
| 35-44 · female | 10.3% |
| 18-24 · male | 2.7% |
| 25-34 · unknown | 0.8% |
| 35-44 · male | 2.0% |
| 18-24 · unknown | 0.4% |
| 35-44 · unknown | 0.1% |
