Bill Cassidy for US Senate
Keep Louisiana RED!
Senator Tim Scott here. Chuck Schumer is coming after Louisiana’s Senate seat and it's now more important than ever to protect the Majority. Will you donate today to help Senator Bill Cassidy fight back?
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 51.2/100 |
| Spend / Reach / Long. / Eff. | 44.9 · 78.0 · 22.0 · 59.7 |
| Spend range | USD 3,000–3,499 |
| Impressions | 100,000 – 124,999 |
| CPM (≈ $/1k impr) | USD 28.88 |
| Est. audience size | — |
| Days live | 81 (2020-08-14 → 2020-11-03) |
| Created | 2020-08-14 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | LA — Bill Cassidy |
| Surfaced by | “senate:Bill Cassidy” |
| Issue | democracy elections |
| Framing | informational |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | donate |
| Standout element | Facebook content removal notice obscuring the actual ad creative |
| Tactic | The ad uses a named opponent threat (Schumer) and a cross-candidate endorsement (Tim Scott) to drive urgency-based small-dollar donations, but the creative is entirely hidden by a platform policy removal notice. |
| California | 10.4% |
| Texas | 9.0% |
| Florida | 7.6% |
| New York | 5.1% |
| Pennsylvania | 3.4% |
| Ohio | 3.3% |
| North Carolina | 3.2% |
| 18-24 · unknown | 0.0% |
| 55-64 · unknown | 0.2% |
| 35-44 · unknown | 0.1% |
| 18-24 · female | 0.3% |
| 18-24 · male | 0.9% |
| 65+ · unknown | 0.4% |
| 35-44 · male | 4.7% |
| 45-54 · female | 5.2% |
| 65+ · female | 23.0% |
| 25-34 · unknown | 0.0% |
| 55-64 · male | 15.3% |
| 55-64 · female | 11.3% |
| 45-54 · male | 9.3% |
| 65+ · male | 23.1% |
| 25-34 · male | 2.8% |
| 25-34 · female | 1.0% |
| 35-44 · female | 2.1% |
| 45-54 · unknown | 0.1% |