COTTON FOR SENATE, INC.
Let me know.
Do you think America is “better off” with Joe Biden in the White House? Take this survey and let Tom Cotton know —>
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| Overall score | 44.8/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 75.1 · 4.4 · 64.8 |
| Spend range | USD 1,000–1,499 |
| Impressions | 80,000 – 89,999 |
| CPM (≈ $/1k impr) | USD 14.7 |
| Est. audience size | — |
| Days live | 17 (2022-09-13 → 2022-09-30) |
| Created | 2022-09-12 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | AR — Tom Cotton |
| Surfaced by | “senate:Tom Cotton” |
| Issue | other |
| Framing | attack opponent |
| Message type | list building survey |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | us flag |
| Call to action | survey poll |
| Standout element | Dark, dramatic photo of Biden under a torn-paper reveal effect with bold red 'BEGIN SURVEY' button overlay |
| Tactic | Uses a loaded rhetorical question with scare quotes around 'better off' to prime negative sentiment toward Biden while harvesting supporter list data through a disguised survey engagement tactic. |
| Texas | 7.9% |
| Florida | 6.7% |
| California | 4.8% |
| Pennsylvania | 4.8% |
| New York | 4.4% |
| Ohio | 4.1% |
| North Carolina | 3.9% |
| 18-24 · unknown | 0.0% |
| 65+ · male | 41.5% |
| 65+ · unknown | 0.3% |
| 25-34 · female | 0.3% |
| 18-24 · female | 0.1% |
| 25-34 · male | 0.7% |
| 45-54 · female | 1.4% |
| 35-44 · male | 1.0% |
| 55-64 · male | 13.9% |
| 55-64 · female | 7.1% |
| 25-34 · unknown | 0.0% |
| 65+ · female | 29.3% |
| 45-54 · male | 3.4% |
| 35-44 · female | 0.3% |
| 55-64 · unknown | 0.1% |
| 45-54 · unknown | 0.0% |
| 35-44 · unknown | 0.0% |
| 13-17 · male | 0.0% |
| 18-24 · male | 0.3% |