COTTON FOR SENATE, INC.
Fighting for our heroes
In the army, I learned the true meaning of sacrifice. It's what motivates me to fight for a stronger military. I will NEVER stop fighting.
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| Overall score | 45.2/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 75.1 · 5.0 · 62.3 |
| Spend range | USD 1,500–1,999 |
| Impressions | 80,000 – 89,999 |
| CPM (≈ $/1k impr) | USD 20.58 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 19 (2020-10-02 → 2020-10-21) |
| Created | 2020-10-01 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | AR — Tom Cotton |
| Surfaced by | “senate:Tom Cotton” |
| Issue | foreign policy defense |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate, veterans military |
| Symbols | military, us flag |
| Call to action | learn more |
| Standout element | Cotton in full Army combat uniform against stormy dramatic sky — heroic soldier framing |
| Tactic | The ad leverages Cotton's military biography as a credibility anchor, using cinematic visuals and first-person sacrifice narrative to build emotional trust and rally patriotic identity among pro-military voters. |
| Arkansas | 100.0% |
| 18-24 · unknown | 0.0% |
| 35-44 · male | 10.1% |
| 55-64 · unknown | 0.0% |
| 65+ · unknown | 0.0% |
| 55-64 · male | 3.3% |
| 65+ · male | 1.8% |
| 25-34 · female | 17.8% |
| 55-64 · female | 6.3% |
| 45-54 · male | 5.9% |
| 45-54 · unknown | 0.0% |
| 18-24 · female | 6.7% |
| 25-34 · male | 15.0% |
| 35-44 · female | 14.6% |
| 45-54 · female | 9.4% |
| 65+ · female | 4.0% |
| 18-24 · male | 4.8% |
| 35-44 · unknown | 0.1% |
| 25-34 · unknown | 0.1% |