SHAHEEN FOR SENATE
Jeanne Shaheen is making a difference for New Hampshire. As one of the first members of Congress to declare the opioid epidemic an emergency and take action to address it, she’s committed to bringing federal funds home to invest in treatment, prevention, and recovery efforts.
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| Overall score | 43.5/100 |
| Spend / Reach / Long. / Eff. | 43.1 · 72.4 · 1.7 · 56.9 |
| Spend range | USD 2,500–2,999 |
| Impressions | 60,000 – 69,999 |
| CPM (≈ $/1k impr) | USD 42.3 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 7 (2020-10-16 → 2020-10-23) |
| Created | 2020-10-16 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NH — Jeanne Shaheen |
| Surfaced by | “senate:Jeanne Shaheen” |
| Issue | healthcare |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | hope |
| Production tier | professional |
| Who pictured | none |
| Symbols | none |
| Call to action | learn more |
| Standout element | Bold green-on-light-green typographic hierarchy with the candidate's branded logo mark anchoring the bottom |
| Tactic | The ad uses a leadership-first credibility tactic, positioning Shaheen as a pioneering problem-solver on the opioid crisis to build trust and reinforce her incumbency value to NH voters. |
| New Hampshire | 100.0% |
| Rhode Island | 0.0% |
| 18-24 · unknown | 0.1% |
| 18-24 · female | 6.9% |
| 45-54 · female | 10.7% |
| 45-54 · male | 7.8% |
| 25-34 · female | 15.4% |
| 18-24 · male | 5.7% |
| 65+ · male | 2.3% |
| 25-34 · male | 12.5% |
| 35-44 · male | 9.7% |
| 35-44 · unknown | 0.2% |
| 35-44 · female | 13.6% |
| 55-64 · unknown | 0.1% |
| 55-64 · female | 6.5% |
| 55-64 · male | 4.9% |
| 65+ · female | 3.1% |
| 45-54 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
| 25-34 · unknown | 0.2% |