📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Jon Ossoff US Inactive

JON OSSOFF FOR SENATE

ad creative

[Donate] Elect Democrat Jon Ossoff

Keep Mitch McConnell On Defense -- DONATE NOW!

🚨 Take Back The U.S. Senate –– Chip in NOW!

GOAL: $200,000 Needed This Month

URGENT: $200,000 Needed

PLEASE Chip In Today!

Ad copy

Hey y’all -- It’s Georgia Democrat Jon Ossoff. This U.S. Senate race is officially a toss-up!!! Mitch McConnell is panicking and POURING millions into Georgia to stop me. I need your help to hit our $200,000 monthly fundraising goal so we can keep McConnell on defense. Please, chip in $10 today to help me win in Georgia! →
NEWS: Mitch McConnell is pouring MILLIONS into Georgia to protect my opponent, GOP Senator David Perdue. Georgia is THE battleground state in 2020 -- control of the Senate will come down to what we do here in November. But we’re up against McConnell and his network of shady dark money groups, so we need your help to win. Please chip in $10 to elect Democrat Jon Ossoff today! →
Just days after David Perdue was caught doctoring my nose in one of his ads *AND* polling showed a margin-of-error race, Mitch McConnell decided to throw in another $6.6M to save my opponent’s campaign. Republicans are terrified -- they know Democrat Jon Ossoff has the momentum to WIN and help take back the Senate for Democrats. But we can’t slow down now, or McConnell and his network of shady dark money groups will drown out our campaign. We set an ambitious rapid response fundraising goal of $200,000 to keep McConnell and his Republicans on defense. Chip in $10 NOW! →

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score59.2/100
Spend / Reach / Long. / Eff.73.7 · 100.0 · 7.2 · 56.0
Spend rangeUSD 45,000–49,999
Impressions1,000,000 – 0
CPM (≈ $/1k impr)USD 47.5
Est. audience size
Days live27 (2020-08-27 → 2020-09-23)
Created2020-08-25
Creative variants3 body · 3 headline
Platformsfacebook, instagram
Languagesen
CandidateGA — Jon Ossoff
Surfaced by“senate:Jon Ossoff”

🧠 AI analysis

Issuedemocracy elections
Framingattack opponent
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementFacebook content-removed notice replacing the actual ad creative, exposing the disclaimer violation
TacticThe ad uses McConnell as a villain and toss-up framing to create urgency and drive small-dollar donations, leveraging fear of outside money to motivate grassroots giving.

Where it ran (delivery by region)

California24.3%
New York14.8%
Massachusetts5.2%
Washington4.4%
Texas4.3%
Illinois3.7%
Florida3.4%

Who saw it (delivery)

13-17 · unknown 0.0%
65+ · male 6.0%
45-54 · unknown 0.3%
25-34 · unknown 0.5%
35-44 · unknown 0.5%
65+ · unknown 0.3%
18-24 · female 2.1%
45-54 · female 8.9%
55-64 · male 7.2%
55-64 · unknown 0.3%
25-34 · female 12.8%
35-44 · female 12.9%
45-54 · male 8.1%
65+ · female 7.9%
35-44 · male 11.4%
25-34 · male 10.5%
55-64 · female 8.2%
18-24 · male 2.0%
18-24 · unknown 0.1%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 189d live
Roy Cooper
NC — Roy Cooper 104d live
Mallory McMorrow
MI — Mallory Mcmorrow 85d live
Dan Osborn
NE — Dan Osborn 113d live
Graham Platner
ME — Graham Platner 58d live
Raja for Congress
IL — S Krishnamoorthi 109d live
Jon Ossoff
GA — Jon Ossoff 60d live
James Talarico
TX — James Talarico 32d live