TEAM HAGERTY
Manny Sethi promoted Obamacare
Trump Conservatives can't trust Massachusetts Manny. He applied to be in Obama's White House & promoted & defended Obamacare.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 48.4/100 |
| Spend / Reach / Long. / Eff. | 44.9 · 83.1 · 1.9 · 63.6 |
| Spend range | USD 3,000–3,499 |
| Impressions | 175,000 – 199,999 |
| CPM (≈ $/1k impr) | USD 17.33 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 8 (2020-07-21 → 2020-07-29) |
| Created | 2020-07-21 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | TN — Bill Hagerty |
| Surfaced by | “senate:Bill Hagerty” |
| Issue | healthcare |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | opponent, candidate |
| Symbols | capitol statue, healthcare |
| Call to action | learn more |
| Standout element | Dark desaturated image of Manny Sethi paired with Obama against a red-tinted White House to visually link the opponent to Democratic establishment |
| Tactic | The ad uses guilt-by-association with Obama and Obamacare to disqualify Sethi among Trump-base Republican primary voters by framing him as ideologically untrustworthy. |
| Tennessee | 100.0% |
| 25-34 · unknown | 0.0% |
| 65+ · male | 16.1% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 8.9% |
| 65+ · female | 23.7% |
| 55-64 · female | 12.7% |
| 55-64 · male | 11.3% |
| 65+ · unknown | 0.2% |
| 45-54 · male | 9.0% |
| 45-54 · unknown | 0.1% |
| 18-24 · male | 1.0% |
| 55-64 · unknown | 0.2% |
| 35-44 · male | 5.3% |
| 25-34 · female | 2.5% |
| 35-44 · female | 4.8% |
| 25-34 · male | 3.5% |
| 18-24 · female | 0.6% |
| 18-24 · unknown | 0.0% |