Susan Collins US Inactive
COLLINS FOR SENATOR
Maine is NOT an auction!
Sara Gideon is NOT for Maine.
Ad copy
In all Maine’s history, the MOST dark money dollars have been spent on behalf of Sara Gideon. As Speaker, Sara Gideon solicited and took money from drug companies, the oil pipeline industry, and corporate PACs.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 47.7/100 |
| Spend / Reach / Long. / Eff. | 44.9 · 81.7 · 1.7 · 62.5 |
| Spend range | USD 3,000–3,499 |
| Impressions | 150,000 – 174,999 |
| CPM (≈ $/1k impr) | USD 20.0 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 7 (2020-08-12 → 2020-08-19) |
| Created | 2020-08-12 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Susan Collins |
| Surfaced by | “senate:Susan Collins” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | professional |
| Who pictured | none |
| Symbols | money cash |
| Call to action | learn more |
| Standout element | Bold yellow bracketed text on black background screaming out-of-state money record |
| Tactic | The ad uses a record-breaking dark money claim paired with stark high-contrast typography to stoke voter outrage over Gideon's perceived corruption and outside influence, positioning Collins as the true Maine-first candidate. |
Where it ran (delivery by region)
| Maine | 100.0% |
Who saw it (delivery)
| 65+ · unknown | 0.1% |
| 55-64 · male | 13.2% |
| 25-34 · unknown | 0.0% |
| 45-54 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 18-24 · male | 2.4% |
| 65+ · female | 11.2% |
| 25-34 · male | 8.0% |
| 55-64 · female | 9.7% |
| 55-64 · unknown | 0.2% |
| 45-54 · female | 9.2% |
| 45-54 · male | 13.9% |
| 35-44 · male | 9.9% |
| 65+ · male | 9.8% |
| 25-34 · female | 4.3% |
| 35-44 · female | 6.3% |
| 18-24 · female | 1.5% |
| 18-24 · unknown | 0.0% |
