📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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Melissa Brown Blaeuer and Pamela Fadden 4 Assembly US Inactive

Melissa Brown Blaeuer and Pamela Fadden for Assembly

Creative removed by Meta
This ad's image was taken down for violating Meta's ad standards; the copy below is preserved from the Ad Library.

NJ Voter Information Portal

NJ Voter information about the Elections.

Ad copy

It is high campaign season and voting has begun! We are looking to get out the vote! Please have everyone you know vote. Visit vote.nj.gov to request mail in ballots, register, check status, and get early voting dates and locations. Message us to volunteer for signs, canvassing, texts and calls!

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score32.2/100
Spend / Reach / Long. / Eff.11.9 · 47.5 · 9.4 · 60.2
Spend rangeUSD 100–199
Impressions5,000 – 5,999
CPM (≈ $/1k impr)USD 27.18
Est. audience size100,001 – 500,000
Days live35 (2021-09-23 → 2021-10-28)
Created2021-09-23
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateVA — Pamela Brown
Surfaced by“senate:Pamela Brown”

🧠 AI analysis

Issuedemocracy elections
Framinginformational
Message typegotv mobilization
Emotional appealurgency
Production tierdiy amateur
Who picturednone
Symbolsnone
Call to actionvote
Standout elementFacebook content-removed warning message replacing the actual ad creative
TacticThe ad is inaccessible due to a policy violation takedown, but the underlying copy relies on direct GOTV urgency and peer-to-peer sharing to drive mail-in ballot requests and early voting in New Jersey.

Where it ran (delivery by region)

New Jersey99.5%
New York0.5%

Who saw it (delivery)

18-24 · unknown 0.1%
45-54 · unknown 0.1%
55-64 · unknown 0.2%
65+ · unknown 0.3%
35-44 · male 5.9%
25-34 · male 5.0%
45-54 · male 12.5%
55-64 · male 17.6%
45-54 · female 8.7%
55-64 · female 11.1%
65+ · female 12.0%
25-34 · female 5.5%
65+ · male 12.9%
35-44 · female 6.1%
18-24 · female 0.8%
18-24 · male 1.2%

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