AMY MCGRATH FOR SENATE, INC.
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Mitch McConnell has an army of dirty special interests ready to spend big to preserve his Senate majority. We have this grassroots team. Chip in to help build our campaign.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 64.7/100 |
| Spend / Reach / Long. / Eff. | 56.4 · 100.0 · 34.4 · 68.1 |
| Spend range | USD 9,000–9,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 9.5 |
| Est. audience size | — |
| Days live | 126 (2020-06-30 → 2020-11-03) |
| Created | 2020-06-30 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KY — Amy Mcgrath |
| Surfaced by | “senate:Amy Mcgrath” |
| Issue | democracy elections |
| Framing | attack opponent |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | unknown |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Facebook content removal notice replacing the actual ad, revealing policy enforcement in real time |
| Tactic | The ad leverages grassroots vs. special-interest framing to create urgency and drive small-dollar donations against an entrenched incumbent, though the content was removed for disclaimer noncompliance. |
| California | 13.4% |
| New York | 6.7% |
| Florida | 6.6% |
| Texas | 6.1% |
| Pennsylvania | 4.1% |
| Illinois | 3.8% |
| Washington | 3.7% |
| 13-17 · unknown | 0.0% |
| 25-34 · female | 2.7% |
| 35-44 · unknown | 0.2% |
| 18-24 · female | 0.5% |
| 55-64 · unknown | 0.3% |
| 35-44 · male | 4.9% |
| 18-24 · male | 0.5% |
| 25-34 · male | 2.5% |
| 35-44 · female | 5.7% |
| 45-54 · male | 8.5% |
| 25-34 · unknown | 0.1% |
| 45-54 · female | 9.3% |
| 55-64 · male | 12.2% |
| 55-64 · female | 16.3% |
| 65+ · female | 21.9% |
| 65+ · male | 13.7% |
| 45-54 · unknown | 0.2% |
| 65+ · unknown | 0.4% |
| 18-24 · unknown | 0.0% |