CHRIS COONS FOR DELAWARE
Congratulations, Joe Biden, on winning your presidential primary in our home state of #Delaware!— and, thank you to all of the voters who participated and made this happen! Together, we will get Joe into the White House and restore our democracy! #Biden2020 #Vote #Democracy
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 39.3/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 68.1 · 1.7 · 75.5 |
| Spend range | USD 100–199 |
| Impressions | 40,000 – 44,999 |
| CPM (≈ $/1k impr) | USD 3.52 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 7 (2020-07-08 → 2020-07-15) |
| Created | 2020-07-08 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | DE — Chris Coons |
| Surfaced by | “senate:Chris Coons” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate, diverse crowd |
| Symbols | none |
| Call to action | vote |
| Standout element | Black-and-white photo of Coons and Biden in animated conversation at a casual outdoor campaign event |
| Tactic | The ad leverages personal proximity to Biden to boost Coons's credibility and enthusiasm, framing the senator as an insider ally celebrating a democratic victory in his home state. |
| Delaware | 18.1% |
| California | 12.8% |
| New York | 5.4% |
| Florida | 4.9% |
| Pennsylvania | 4.8% |
| Virginia | 3.0% |
| Ohio | 2.9% |
| 45-54 · unknown | 0.2% |
| 25-34 · male | 4.0% |
| 25-34 · unknown | 0.2% |
| 65+ · unknown | 0.5% |
| 18-24 · male | 0.8% |
| 55-64 · unknown | 0.3% |
| 45-54 · male | 6.5% |
| 45-54 · female | 6.6% |
| 35-44 · male | 5.4% |
| 35-44 · unknown | 0.2% |
| 65+ · female | 25.5% |
| 35-44 · female | 5.4% |
| 65+ · male | 17.3% |
| 55-64 · male | 10.5% |
| 55-64 · female | 12.2% |
| 18-24 · female | 0.8% |
| 25-34 · female | 3.6% |
| 18-24 · unknown | 0.0% |