Chuck Morse for NH
While New Hampshire cuts taxes and passes balanced budgets, Democrats in Washington continue to waste our tax dollars. Tell Joe Biden NO more wasteful spending! Like and share this post!
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 23.6/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 34.4 Β· 1.4 Β· 58.7 |
| Spend range | <USD 99 |
| Impressions | 1,000 β 1,999 |
| CPM (β $/1k impr) | USD 33.01 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 6 (2021-10-29 β 2021-11-04) |
| Created | 2021-10-28 |
| Creative variants | 1 body Β· 0 headline |
| Platforms | |
| Languages | en |
| Candidate | NH β Chuck Morse |
| Surfaced by | βsenate:Chuck Morseβ |
| Issue | economy taxes |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | money cash |
| Call to action | none |
| Standout element | Biden photographed from behind with back literally turned to the viewer, literalizing the 'turning his back' metaphor |
| Tactic | The ad uses a clever visual-verbal pun β Biden's back physically turned to the camera β to reinforce the message of betrayal, pairing dark desaturated tones with alarming dollar figures to drive fiscal outrage among NH voters. |
| New Hampshire | 100.0% |
| 25-34 Β· female | 0.5% |
| 35-44 Β· female | 2.5% |
| 25-34 Β· male | 6.4% |
| 45-54 Β· female | 5.7% |
| 35-44 Β· male | 15.4% |
| 55-64 Β· male | 33.7% |
| 45-54 Β· male | 22.4% |
| 55-64 Β· female | 12.7% |
| 35-44 Β· unknown | 0.5% |