DAVID ROTH FOR US SENATE
This year it is more important than ever to bring representation to the United States Senate. The current Supreme Court has our rights in their crosshairs. David Roth is the Democratic Nominee to the United States Senate for Idaho and the ONLY openly gay man to make it to the general election this year. He will protect our rights, but he needs your support!
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 28.5/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 45.5 Β· 1.4 Β· 67.0 |
| Spend range | <USD 99 |
| Impressions | 4,000 β 4,999 |
| CPM (β $/1k impr) | USD 11.0 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 6 (2022-06-15 β 2022-06-21) |
| Created | 2022-06-15 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ID β David Roth |
| Surfaced by | βsenate:David Rothβ |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Bold 'Representation Matters' headline paired with historic first-openly-gay-Senate framing |
| Tactic | The ad leverages identity-based historic milestone framing combined with a Supreme Court threat narrative to drive urgency and donor action among LGBTQ+ and allied progressive audiences. |
| California | 100.0% |
| 18-24 Β· unknown | 0.1% |
| 25-34 Β· unknown | 0.1% |
| 65+ Β· unknown | 0.3% |
| 45-54 Β· male | 7.6% |
| 18-24 Β· female | 1.5% |
| 35-44 Β· female | 4.2% |
| 65+ Β· male | 19.3% |
| 25-34 Β· male | 8.6% |
| 18-24 Β· male | 3.2% |
| 25-34 Β· female | 5.1% |
| 55-64 Β· male | 12.4% |
| 65+ Β· female | 18.0% |
| 35-44 Β· male | 7.2% |
| 45-54 Β· female | 4.7% |
| 55-64 Β· female | 7.9% |