Mike Rounds US Inactive
ROUNDS FOR SENATE
Results Matter
Ad copy
Senator Jim Inhofe on Mike Rounds and the prosperity the B-21 will create for South Dakota.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 43.2/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 76.3 · 1.4 · 77.7 |
| Spend range | USD 200–299 |
| Impressions | 90,000 – 99,999 |
| CPM (≈ $/1k impr) | USD 2.63 |
| Est. audience size | — |
| Days live | 6 (2020-04-28 → 2020-05-04) |
| Created | 2020-04-28 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SD — Mike Rounds |
| Surfaced by | “senate:Mike Rounds” |
🧠 AI analysis
| Issue | foreign policy defense |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | none |
| Symbols | military |
| Call to action | none |
| Standout element | Senator Jim Inhofe cross-party endorsement lending credibility on defense prosperity |
| Tactic | The ad leverages a respected Senate Armed Services figure's endorsement to tie military procurement (B-21 bomber) to local economic prosperity, using borrowed credibility to boost Rounds' defense credentials. |
Where it ran (delivery by region)
| Ohio | 5.4% |
| Texas | 5.3% |
| Michigan | 5.0% |
| Florida | 4.9% |
| Pennsylvania | 4.9% |
| Illinois | 4.6% |
| California | 4.5% |
Who saw it (delivery)
| 55-64 · male | 36.9% |
| 55-64 · unknown | 0.1% |
| 35-44 · unknown | 0.0% |
| 25-34 · unknown | 0.0% |
| 45-54 · unknown | 0.1% |
| 25-34 · female | 0.2% |
| 35-44 · female | 0.3% |
| 18-24 · female | 0.1% |
| 18-24 · male | 0.6% |
| 65+ · male | 23.0% |
| 45-54 · female | 1.2% |
| 65+ · unknown | 0.1% |
| 25-34 · male | 1.8% |
| 55-64 · female | 5.5% |
| 35-44 · male | 4.5% |
| 45-54 · male | 16.8% |
| 65+ · female | 8.9% |
| 18-24 · unknown | 0.0% |
