📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Chuck Morse for NH US Inactive

Chuck Morse for NH

ad creative

Progressives Tout Poll Saying NH is Pro Tax, But NHDems Are Dubious - NH Journal

New Hampshire progressives are touting results from progressive pollsters showing voters support higher taxes on both businesses and individuals. Are they right? While the two organizations behind the poll, Granite State Progress and Americans for Tax Fairness, are both on the far left, the pollster...

Ad copy

“I’m concerned that NH Senate Democrats are looking to DC for inspiration on tax policy,” said Senate President Chuck Morse (R-Salem). “Are they so tone deaf they can’t understand that hardworking New Hampshire families and small businesses do not want more taxes? “It’s no surprise that New Hampshire Senate Democrats opposed the frugal, conservative state budget that cut taxes for everyone and addressed our state’s needs and priorities without a sales or income tax. The Democrats’ unquenchable thirst to spend money, raise taxes, and create more government is causing prices to skyrocket on everything from food to gas and put our economy on the brink of crippling inflation.” https://nhjournal.com/progressives-tout-poll-saying-nh-is-pro-tax-hike-but-nhdems-are-dubious/

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score19.1/100
Spend / Reach / Long. / Eff.0.0 · 24.3 · 0.8 · 51.2
Spend range<USD 99
Impressions100 – 999
CPM (≈ $/1k impr)USD 90.08
Est. audience size50,001 – 100,000
Days live4 (2021-07-30 → 2021-08-03)
Created2021-07-30
Creative variants1 body · 1 headline
Platformsfacebook
Languagesen
CandidateNH — Chuck Morse
Surfaced by“senate:Chuck Morse”

🧠 AI analysis

Issueeconomy taxes
Framingattack opponent
Message typepersuasion
Emotional appealanger
Production tierdiy amateur
Who pictureddiverse crowd
Symbolscapitol statue, money cash
Call to actionnone
Standout elementPerson holding a bold red handmade 'TAXES SUCK' sign in front of the NH State House
TacticThe ad pairs a blunt, populist grassroots protest image with a news article to frame Democrats as out-of-touch tax-hikers threatening NH families and businesses.

Where it ran (delivery by region)

New Hampshire100.0%

Who saw it (delivery)

25-34 · female 0.4%
35-44 · unknown 0.8%
25-34 · male 4.7%
65+ · female 11.4%
55-64 · male 22.0%
35-44 · male 10.6%
55-64 · female 9.4%
45-54 · female 2.7%
35-44 · female 0.8%
45-54 · male 16.5%
65+ · male 20.8%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 37d live
Raja Krishnamoorthi
IL — S Krishnamoorthi 35d live
Raja Krishnamoorthi
IL — S Krishnamoorthi 34d live
Graham Platner
ME — Graham Platner 44d live
Dan Osborn for Senate
NE — Dan Osborn 40d live
Reid W. Rasner
WY — Reid Rasner 52d live
Sherrod Brown
OH — Sherrod Brown 5d live
Sherrod Brown
OH — Sherrod Brown 231d live