Chuck Morse for NH
Help us say thank you to all of New Hampshire's veterans that served in Afghanistan and the Middle East. Please share!
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| Overall score | 25.8/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 39.6 Β· 1.1 Β· 62.6 |
| Spend range | <USD 99 |
| Impressions | 2,000 β 2,999 |
| CPM (β $/1k impr) | USD 19.8 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 5 (2021-08-19 β 2021-08-24) |
| Created | 2021-08-19 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | |
| Languages | en |
| Candidate | NH β Chuck Morse |
| Surfaced by | βsenate:Chuck Morseβ |
| Issue | veterans |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | veterans military |
| Symbols | military, guns 2a |
| Call to action | none |
| Standout element | Dramatic silhouette of armed soldier against a glowing sunset backdrop paired with a Facebook thumbs-up CTA |
| Tactic | Engagement-bait tactic using veteran gratitude and a 'like and share' prompt to build audience reach and associate Morse's brand with patriotic support for NH veterans. |
| New Hampshire | 100.0% |
| 45-54 Β· unknown | 0.1% |
| 35-44 Β· unknown | 0.1% |
| 45-54 Β· female | 12.6% |
| 35-44 Β· male | 16.6% |
| 55-64 Β· female | 13.1% |
| 45-54 Β· male | 16.1% |
| 65+ Β· male | 7.4% |
| 55-64 Β· male | 12.9% |
| 65+ Β· female | 12.3% |
| 35-44 Β· female | 8.7% |
| 55-64 Β· unknown | 0.2% |