Senator Wiley Nickel US Inactive
Wiley Nickel for Congress
Democrat Wiley Nickel For Congress
Protecting Our Democracy
Ad copy
I worked for President Obama, who taught me to never run away when people are counting on you to do the right thing. In the State Senate, I blocked Republican efforts to target Black and Brown voters. Now I'm running for Congress to protect voting rights and fight for a fairer democracy. #NC13
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 38.3/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 63.8 · 1.7 · 64.0 |
| Spend range | USD 400–499 |
| Impressions | 25,000 – 29,999 |
| CPM (≈ $/1k impr) | USD 16.35 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 7 (2022-04-05 → 2022-04-12) |
| Created | 2022-04-05 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Wiley Nickel |
| Surfaced by | “senate:Wiley Nickel” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Black-and-white photo of candidate warmly alongside President Obama, lending powerful borrowed credibility |
| Tactic | The ad leverages Obama's moral authority and personal mentorship narrative to position Nickel as a proven defender of voting rights, using visual intimacy with a beloved Democratic figure to build trust with the base. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
Who saw it (delivery)
| 35-44 · unknown | 0.2% |
| 35-44 · female | 15.8% |
| 55-64 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
| 18-24 · male | 1.5% |
| 45-54 · male | 6.0% |
| 45-54 · female | 14.3% |
| 55-64 · male | 5.1% |
| 18-24 · female | 3.1% |
| 18-24 · unknown | 0.0% |
| 25-34 · female | 12.3% |
| 65+ · female | 11.7% |
| 65+ · male | 4.8% |
| 55-64 · female | 11.2% |
| 35-44 · male | 6.9% |
| 25-34 · male | 6.4% |
| 25-34 · unknown | 0.2% |
| 45-54 · unknown | 0.1% |
