Ben Ray Luján US Inactive
PEOPLE FOR BEN
🚨BEFORE MIDNIGHT >>
Rush a gift to WIN this race and defeat the Republican Senate
Ad copy
I’ve watched Mitch McConnell harm too many American families -- so I’m running to FLIP the entire Senate and send him packing. I need the whole country behind me to pull this off. Can I count on your $15 before midnight?
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 40.7/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 45.5 · 46.6 · 58.7 |
| Spend range | USD 100–199 |
| Impressions | 4,000 – 4,999 |
| CPM (≈ $/1k impr) | USD 33.23 |
| Est. audience size | — |
| Days live | 170 (2019-12-01 → 2020-05-19) |
| Created | 2019-11-30 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NM — Ben Ray Luján |
| Surfaced by | “senate:NM — Ben Ray Luján” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | attack opponent |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | donate |
| Standout element | Content removed notice replacing the actual ad creative |
| Tactic | Urgency-driven fundraising tactic using a midnight deadline and anti-McConnell framing to convert national Democratic sentiment into small-dollar donations. |
Where it ran (delivery by region)
| California | 14.1% |
| Florida | 7.2% |
| New York | 5.6% |
| Texas | 5.5% |
| Washington | 4.2% |
| New Mexico | 3.5% |
| Michigan | 3.5% |
Who saw it (delivery)
| 45-54 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 1.8% |
| 35-44 · female | 1.8% |
| 65+ · female | 38.7% |
| 45-54 · female | 3.4% |
| 55-64 · female | 14.3% |
| 65+ · male | 22.4% |
| 45-54 · male | 4.4% |
| 55-64 · male | 11.6% |
| 55-64 · unknown | 0.5% |
| 65+ · unknown | 0.9% |
