Wiley Nickel US Inactive
Wiley Nickel for Congress
Democrat Wiley Nickel For Congress
Protecting Our Democracy
Ad copy
Working for President Obama taught me to always stand up for what's right. So when North Carolina Republicans tried to make it harder for Black people to vote, I proudly fought back against their efforts.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 36.9/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 59.2 · 3.9 · 60.6 |
| Spend range | USD 400–499 |
| Impressions | 15,000 – 19,999 |
| CPM (≈ $/1k impr) | USD 25.69 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 15 (2022-04-30 → 2022-05-15) |
| Created | 2022-04-30 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Wiley Nickel |
| Surfaced by | “senate:Wiley Nickel” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate, diverse crowd |
| Symbols | none |
| Call to action | learn more |
| Standout element | Candidate pictured smiling alongside President Obama, lending powerful implicit endorsement |
| Tactic | The ad leverages Obama's image and legacy as borrowed credibility to establish Nickel's progressive bona fides and frame him as a defender of voting rights against Republican suppression efforts. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
Who saw it (delivery)
| 35-44 · male | 5.8% |
| 45-54 · male | 9.9% |
| 45-54 · female | 24.8% |
| 35-44 · female | 13.8% |
| 65+ · male | 6.7% |
| 65+ · female | 15.1% |
| 55-64 · female | 15.9% |
| 55-64 · male | 7.3% |
| 35-44 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
| 55-64 · unknown | 0.2% |
| 45-54 · unknown | 0.2% |
