Capito for West Virginia
Shelley Moore Capito wants to lower healthcare costs and protect your ability to see your doctor. Elizabeth Warren wants to pass a $52 trillion government takeover of healthcare. Do you stand with the trusted conservative Shelley Moore Capito or the true socialist Elizabeth Warren?
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 8.3/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 0.0 Β· 0.0 Β· 33.3 |
| Spend range | <USD 99 |
| Impressions | 0 β 99 |
| CPM (β $/1k impr) | USD 1000.0 |
| Est. audience size | β |
| Days live | 1 (2019-12-12 β 2019-12-12) |
| Created | 2019-12-12 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV β Shelley Capito |
| Surfaced by | βsenate:Shelley Capitoβ |
| Issue | healthcare |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | Ad removed by platform due to disclaimer violation, exposing the compliance failure |
| Tactic | The ad uses a stark contrast framing β positioning Capito as a trusted conservative protector of healthcare choice versus Warren as a socialist pushing a $52 trillion government takeover β to trigger fear of big government among West Virginia voters. |