FRIENDS OF BRYCE REEVES
Liberal Amy Laufer: a candidate who loves ludicrous taxes. No, thanks. VOTE Bryce Reeves on Nov. 5th.
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| Overall score | 30.1/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 47.5 · 0.6 · 60.2 |
| Spend range | USD 100–199 |
| Impressions | 5,000 – 5,999 |
| CPM (≈ $/1k impr) | USD 27.18 |
| Est. audience size | — |
| Days live | 3 (2019-10-01 → 2019-10-04) |
| Created | 2019-10-01 |
| Creative variants | 1 body · 1 headline |
| Platforms | — |
| Languages | en |
| Candidate | VA — Bryce Reeves |
| Surfaced by | “senate:Bryce Reeves” |
| Issue | economy taxes |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | vote |
| Standout element | Psychedelic retro sunburst with colorful cartoon clouds implying a kitschy, out-of-touch opponent |
| Tactic | The ad pairs a tax-focused attack label ('ludicrous taxes') against the opponent with a clear GOTV call-to-action, using a visually odd psychedelic aesthetic to subtly mock the 'liberal' opponent as eccentric and extreme. |
| Virginia | 98.0% |
| New York | 0.3% |
| Texas | 0.2% |
| Ohio | 0.1% |
| Pennsylvania | 0.1% |
| Florida | 0.1% |
| North Carolina | 0.1% |
| 65+ · unknown | 0.1% |
| 25-34 · male | 8.0% |
| 35-44 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 18-24 · unknown | 0.0% |
| 25-34 · female | 7.4% |
| 18-24 · female | 2.9% |
| 65+ · male | 5.4% |
| 45-54 · female | 11.9% |
| 45-54 · unknown | 0.2% |
| 65+ · female | 9.3% |
| 55-64 · male | 8.7% |
| 18-24 · male | 2.8% |
| 35-44 · male | 10.3% |
| 55-64 · female | 10.6% |
| 45-54 · male | 10.7% |
| 35-44 · female | 11.4% |
| 25-34 · unknown | 0.0% |