The American SOS Project
We must save it THIS November.
Donald Trump is trying to install his cronies in key Secretary of State offices. The American SOS Project is ready to stop him.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 60.3/100 |
| Spend / Reach / Long. / Eff. | 50.6 · 80.0 · 53.4 · 57.3 |
| Spend range | USD 5,000–5,999 |
| Impressions | 125,000 – 149,999 |
| CPM (≈ $/1k impr) | USD 40.0 |
| Est. audience size | — |
| Days live | 195 (2022-04-28 → 2022-11-09) |
| Created | 2022-04-28 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KY — Amy Mcgrath |
| Surfaced by | “senate:Amy Mcgrath” |
| Issue | democracy elections |
| Framing | issue advocacy |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | Removed content notice citing policy violation, creating intrigue about the censored message |
| Tactic | The ad leverages a 'censored' framing to imply suppressed urgency, with copy invoking Trump's alleged interference in Secretary of State races to mobilize anti-Trump donors around election integrity. |
| California | 12.5% |
| Florida | 6.0% |
| New York | 5.5% |
| Washington | 4.9% |
| Pennsylvania | 4.6% |
| Texas | 4.3% |
| Michigan | 3.8% |
| 18-24 · unknown | 0.0% |
| 55-64 · male | 11.6% |
| 25-34 · unknown | 0.1% |
| 18-24 · male | 0.2% |
| 55-64 · unknown | 0.3% |
| 18-24 · female | 0.1% |
| 45-54 · female | 3.4% |
| 55-64 · female | 12.3% |
| 35-44 · male | 1.5% |
| 65+ · male | 29.7% |
| 45-54 · unknown | 0.1% |
| 65+ · female | 33.5% |
| 45-54 · male | 3.8% |
| 35-44 · female | 1.1% |
| 25-34 · male | 0.8% |
| 25-34 · female | 0.6% |
| 65+ · unknown | 0.8% |
| 35-44 · unknown | 0.1% |
| 13-17 · male | 0.0% |