COLLINS FOR SENATOR
Making a difference for Maine.
Senator Susan Collins is helping make prescription drugs more affordable.
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| Overall score | 48.0/100 |
| Spend / Reach / Long. / Eff. | 43.1 · 81.7 · 3.6 · 63.7 |
| Spend range | USD 2,500–2,999 |
| Impressions | 150,000 – 174,999 |
| CPM (≈ $/1k impr) | USD 16.92 |
| Est. audience size | — |
| Days live | 14 (2019-11-12 → 2019-11-26) |
| Created | 2019-11-12 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Susan Collins |
| Surfaced by | “senate:Susan Collins” |
| Issue | healthcare |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | medical |
| Symbols | healthcare |
| Call to action | learn more |
| Standout element | Young pharmacy worker speaking directly to camera inside a pharmacy setting, lending grassroots credibility |
| Tactic | Third-party testimonial tactic uses a relatable pharmacy worker to vouch for Collins's record on drug affordability, making the claim feel more authentic and less political. |
| Maine | 100.0% |
| 18-24 · unknown | 0.0% |
| 55-64 · male | 6.5% |
| 45-54 · unknown | 0.0% |
| 65+ · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 45-54 · female | 7.4% |
| 45-54 · male | 7.8% |
| 35-44 · male | 8.6% |
| 18-24 · female | 8.0% |
| 25-34 · unknown | 0.1% |
| 18-24 · male | 7.2% |
| 25-34 · male | 13.5% |
| 25-34 · female | 10.2% |
| 65+ · male | 4.8% |
| 65+ · female | 10.0% |
| 55-64 · female | 8.4% |
| 35-44 · female | 7.2% |
| 35-44 · unknown | 0.1% |