LUMMIS FOR WYOMING INC.
Join Cynthia in her fight to protect life by adding your name now!
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 43.3/100 |
| Spend / Reach / Long. / Eff. | 31.7 · 73.9 · 1.7 · 65.9 |
| Spend range | USD 900–999 |
| Impressions | 70,000 – 79,999 |
| CPM (≈ $/1k impr) | USD 12.66 |
| Est. audience size | — |
| Days live | 7 (2020-01-06 → 2020-01-13) |
| Created | 2020-01-06 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WY — Cynthia Lummis |
| Surfaced by | “senate:Cynthia Lummis” |
| Issue | abortion |
| Framing | issue advocacy |
| Message type | list building survey |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | family |
| Call to action | sign petition |
| Standout element | Close-up of a peacefully sleeping newborn baby evoking maximum emotional tenderness |
| Tactic | Uses an emotionally resonant stock photo of a smiling newborn to bypass rational argument and directly activate empathy and protectiveness, converting it into a list-building name-add petition. |
| Wyoming | 100.0% |
| 55-64 · male | 6.5% |
| 35-44 · male | 8.1% |
| 25-34 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 18-24 · unknown | 0.1% |
| 35-44 · unknown | 0.2% |
| 45-54 · male | 6.9% |
| 25-34 · male | 10.8% |
| 65+ · male | 5.8% |
| 55-64 · female | 8.3% |
| 65+ · female | 7.5% |
| 25-34 · female | 12.5% |
| 45-54 · female | 7.3% |
| 18-24 · male | 6.6% |
| 18-24 · female | 9.8% |
| 35-44 · female | 9.4% |
| 65+ · unknown | 0.1% |