SHAHEEN FOR SENATE
Jeanne Shaheen has always fought for women to be in control of their own basic rights. Now, more than ever, we need leaders who will fight for equal pay, affordable child care and a woman’s right to choose. Jeanne Shaheen is making a difference for New Hampshire women.
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| Overall score | 47.3/100 |
| Spend / Reach / Long. / Eff. | 50.6 · 80.0 · 1.4 · 57.3 |
| Spend range | USD 5,000–5,999 |
| Impressions | 125,000 – 149,999 |
| CPM (≈ $/1k impr) | USD 40.0 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 6 (2020-10-28 → 2020-11-03) |
| Created | 2020-10-28 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NH — Jeanne Shaheen |
| Surfaced by | “senate:Jeanne Shaheen” |
| Issue | abortion |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | candidate, workers labor |
| Symbols | none |
| Call to action | learn more |
| Standout element | Bold green text overlay on dark video frame of candidate in high-visibility vest signals working champion for women |
| Tactic | Trifecta message anchoring equal pay, child care, and abortion rights to a single 'fighting for you' candidate brand reinforces Shaheen as the essential defender of women's interests in New Hampshire. |
| New Hampshire | 100.0% |
| 18-24 · unknown | 0.1% |
| 25-34 · female | 13.7% |
| 45-54 · unknown | 0.1% |
| 35-44 · unknown | 0.2% |
| 25-34 · unknown | 0.2% |
| 65+ · male | 3.3% |
| 18-24 · male | 3.5% |
| 45-54 · male | 7.6% |
| 35-44 · female | 14.1% |
| 65+ · unknown | 0.1% |
| 65+ · female | 5.6% |
| 25-34 · male | 10.0% |
| 18-24 · female | 4.6% |
| 45-54 · female | 12.4% |
| 55-64 · male | 5.9% |
| 35-44 · male | 9.3% |
| 55-64 · female | 9.3% |
| 55-64 · unknown | 0.1% |