THE WATERS COMMITTEE
Do you believe it is time for Senator Jack Reed to end his service in Congress? I do, and I need your support to win the election in November. I am Jack Reed's term limit. This is Allen Waters. I am a 4th generation resident of Providence (Classical H.S. '73), and Republican candidate for U.S. Senate. If you want to send a message to the Rhode Island political establishment that you are tired of the same old status quo, join me. Volunteer and/or donate $5, $10, or $20 online at WatersforSenate.com. The Waters Committee P.O. Box 40565 Providence, RI 02649 (401) 200-5124 Comments: [email protected]
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 34.0/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 55.8 · 1.9 · 66.3 |
| Spend range | USD 100–199 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 11.96 |
| Est. audience size | — |
| Days live | 8 (2020-03-31 → 2020-04-08) |
| Created | 2020-03-31 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | RI — Allen Waters |
| Surfaced by | “senate:Allen Waters” |
| Issue | democracy elections |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Facebook content removal notice replacing the actual ad creative due to missing disclaimer |
| Tactic | The ad leverages an anti-incumbent 'term limits' message with a personal local identity appeal, but was flagged and removed by Facebook for failing to include a proper political disclaimer, undermining its reach and credibility. |
| Rhode Island | 100.0% |
| 55-64 · unknown | 0.1% |
| 18-24 · female | 3.8% |
| 55-64 · male | 15.2% |
| 65+ · male | 11.7% |
| 35-44 · female | 3.9% |
| 25-34 · male | 7.9% |
| 65+ · female | 10.2% |
| 45-54 · male | 13.3% |
| 25-34 · female | 4.4% |
| 45-54 · unknown | 0.2% |
| 18-24 · unknown | 0.1% |
| 18-24 · male | 4.0% |
| 55-64 · female | 9.9% |
| 35-44 · male | 8.5% |
| 35-44 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
| 45-54 · female | 6.5% |