Ben Ray Luján US Inactive
PEOPLE FOR BEN
🚨BEFORE MIDNIGHT >>
Rush $15 to DEFEAT McConnell’s Republican Senate >>
Ad copy
I can hardly believe it: Democrats are now ONE POINT away from UNSEATING Mitch McConnell!!! But if we lose my race, we’ll completely sabotage our historic shot to defeat McConnell’s Senate. I’m counting on your $15 to bring this win home:
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 40.6/100 |
| Spend / Reach / Long. / Eff. | 30.5 · 59.2 · 16.8 · 55.9 |
| Spend range | USD 800–899 |
| Impressions | 15,000 – 19,999 |
| CPM (≈ $/1k impr) | USD 48.54 |
| Est. audience size | — |
| Days live | 62 (2020-03-30 → 2020-05-31) |
| Created | 2020-03-30 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NM — Ben Ray Luján |
| Surfaced by | “senate:NM — Ben Ray Luján” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | informational |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | donate |
| Standout element | Content removed notice replacing the actual ad creative |
| Tactic | The ad leverages a midnight deadline and a one-point polling gap to manufacture urgency, framing a donation as personally decisive in defeating Mitch McConnell, but the actual creative is inaccessible due to a Facebook policy disclaimer violation. |
Where it ran (delivery by region)
| California | 17.9% |
| New York | 9.5% |
| Florida | 5.1% |
| Texas | 4.4% |
| Washington | 4.2% |
| Massachusetts | 3.6% |
| Illinois | 3.6% |
Who saw it (delivery)
| 55-64 · unknown | 0.5% |
| 45-54 · unknown | 0.3% |
| 35-44 · unknown | 0.3% |
| 65+ · unknown | 0.9% |
| 35-44 · female | 3.6% |
| 45-54 · female | 5.8% |
| 65+ · male | 19.3% |
| 65+ · female | 35.2% |
| 45-54 · male | 4.7% |
| 55-64 · female | 17.2% |
| 55-64 · male | 9.4% |
| 35-44 · male | 2.8% |
