Senator Wiley Nickel US Inactive
Wiley Nickel for Congress
Democrat Wiley Nickel For Congress
Protecting Our Democracy
Ad copy
Protecting your voting rights is my top priority. In Congress I will keep fighting for a healthier, fairer democracy. #NC13
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 46.7/100 |
| Spend / Reach / Long. / Eff. | 47.8 · 78.0 · 3.3 · 57.7 |
| Spend range | USD 4,000–4,499 |
| Impressions | 100,000 – 124,999 |
| CPM (≈ $/1k impr) | USD 37.77 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 13 (2022-04-19 → 2022-05-02) |
| Created | 2022-04-19 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Wiley Nickel |
| Surfaced by | “senate:Wiley Nickel” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Black-and-white photo of candidate standing alongside President Obama, lending borrowed prestige |
| Tactic | The ad leverages Obama's halo effect to establish Nickel's Democratic credibility and reinforce his democracy-protection message among base voters. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
Who saw it (delivery)
| 55-64 · unknown | 0.2% |
| 35-44 · unknown | 0.1% |
| 65+ · female | 17.1% |
| 45-54 · male | 10.6% |
| 55-64 · male | 8.3% |
| 65+ · male | 7.6% |
| 45-54 · female | 21.9% |
| 55-64 · female | 16.6% |
| 35-44 · male | 5.3% |
| 35-44 · female | 11.8% |
| 45-54 · unknown | 0.2% |
| 65+ · unknown | 0.2% |
