Ben Ray Luján — The Swipe File

Ben Ray Luján US Inactive

PEOPLE FOR BEN

⚠ Creative removed by Meta
This ad's image was taken down for violating Meta's ad standards; the copy below is preserved from the Ad Library.

TAKE THE APPROVAL POLL >>

10,000 anti-McConnell responses needed before midnight!

Ad copy

I’ll be blunt: I need you to take my Democratic Senate poll before midnight. I need 10,000 responses to send Mitch McConnell a crystal clear message: Democrats are coming for his Senate Majority -- and there’s nothing he can do to stop us. ⬇️

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score	53.5/100
Spend / Reach / Long. / Eff.	29.2 · 59.2 · 68.6 · 56.8
Spend range	USD 700–799
Impressions	15,000 – 19,999
CPM (≈ $/1k impr)	USD 42.83
Est. audience size	—
Days live	250 (2019-11-07 → 2020-07-14)
Created	2019-11-07
Creative variants	1 body · 1 headline
Platforms	facebook, instagram
Languages	en
Candidate	NM — Ben Ray Luján
Surfaced by	“senate:NM — Ben Ray Luján”

🧠 AI analysis

Issue	democracy elections
Framing	informational
Message type	list building survey
Emotional appeal	urgency
Production tier	unknown
Who pictured	none
Symbols	none
Call to action	survey poll
Standout element	Facebook content removal notice replacing the ad creative entirely
Tactic	The ad uses a midnight deadline and a specific numerical goal (10,000 responses) to manufacture urgency and frame a routine list-building poll as a direct political strike against Mitch McConnell.