📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Raja for Congress US Inactive

FRIENDS OF RAJA FOR CONGRESS

ad creative

100,000 RESPONSES NEEDED BEFORE MIDNIGHT >>

SIGN ON TO SAVE THE POST OFFICE

Ad copy

10,000 SIGNATURES: Demand Trump’s Postmaster General resign NOW >> “Does it make a difference if it’s an extra day to get a letter?” That was Trump’s Postmaster General’s response after he was confronted on his new plan to SLOW down USPS mail. I’m livid. Trump’s Postmaster General Dejoy MUST resign. I need an undeniable coalition of grassroots supporters -- 10,000 strong -- demanding that Dejoy must go. Can I count on your immediate signature before midnight?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score56.5/100
Spend / Reach / Long. / Eff.47.8 · 75.1 · 47.4 · 55.6
Spend rangeUSD 4,000–4,499
Impressions80,000 – 89,999
CPM (≈ $/1k impr)USD 49.99
Est. audience size
Days live173 (2021-03-18 → 2021-09-07)
Created2021-03-17
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateIL — S Krishnamoorthi
Surfaced by“senate:S Krishnamoorthi”

🧠 AI analysis

Issueother
Framingattack opponent
Message typelist building survey
Emotional appealanger
Production tiersemi pro
Who picturedopponent
Symbolsnone
Call to actionsign petition
Standout elementDark, ominous close-up portrait of DeJoy with desaturated skin tones evoking a villain aesthetic
TacticUses manufactured urgency ('before midnight') and a petition signature drive to build an email list while channeling voter anger at a named Trump appointee into grassroots mobilization.

Where it ran (delivery by region)

California17.8%
Florida7.3%
New York6.5%
Texas5.7%
Pennsylvania4.0%
Washington3.5%
Illinois3.5%

Who saw it (delivery)

Unknown · unknown 0.0%
35-44 · unknown 0.1%
55-64 · unknown 0.3%
45-54 · unknown 0.2%
65+ · unknown 0.7%
55-64 · female 14.2%
55-64 · male 9.9%
45-54 · male 3.7%
35-44 · female 2.5%
65+ · female 38.8%
65+ · male 23.1%
45-54 · female 4.5%
35-44 · male 2.1%

Similar ads (same issue, matching framing or emotional appeal)

James Talarico
TX — James Talarico 6d live
Amy McGrath
KY — Amy Mcgrath 17d live
Amy McGrath
KY — Amy Mcgrath 17d live
Amy McGrath
KY — Amy Mcgrath 8d live
Raja for Congress
IL — S Krishnamoorthi 145d live
Tom Cotton
AR — Tom Cotton 94d live
Tom Cotton
AR — Tom Cotton 45d live
Steve Marshall
AL — Steve Marshall 20d live