Steve Marshall US Inactive
Steve Marshall For Alabama
Ad copy
Yesterday's Supreme Court ruling was a huge win for Alabama going into the 2022 Election cycle. My office has worked tirelessly to stand strong for Alabama and will continue to do so.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 35.8/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 59.2 · 1.4 · 65.0 |
| Spend range | USD 200–299 |
| Impressions | 15,000 – 19,999 |
| CPM (≈ $/1k impr) | USD 14.26 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 6 (2022-02-09 → 2022-02-15) |
| Created | 2022-02-09 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | AL — Steve Marshall |
| Surfaced by | “senate:Steve Marshall” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Candidate speaking directly to camera in a low-production selfie-style video, projecting authenticity |
| Tactic | The ad leverages a timely Supreme Court ruling to establish credibility and fighting-for-Alabama identity, using a direct-to-camera personal appeal to signal authenticity over polish. |
Where it ran (delivery by region)
| Alabama | 100.0% |
Who saw it (delivery)
| 55-64 · unknown | 0.1% |
| 65+ · male | 7.9% |
| 35-44 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 65+ · unknown | 0.2% |
| 18-24 · male | 1.3% |
| 45-54 · female | 12.6% |
| 18-24 · female | 1.7% |
| 65+ · female | 18.8% |
| 25-34 · unknown | 0.1% |
| 55-64 · female | 16.3% |
| 25-34 · female | 5.1% |
| 35-44 · male | 5.9% |
| 35-44 · female | 8.2% |
| 55-64 · male | 8.8% |
| 45-54 · male | 8.1% |
| 25-34 · male | 4.6% |
| 18-24 · unknown | 0.0% |
