Senator Wiley Nickel US Inactive
Wiley Nickel for Congress
Democrat Wiley Nickel For Congress
Protecting Our Democracy
Ad copy
Protecting your voting rights is my top priority. In Congress I will keep fighting for a healthier, fairer democracy. #NC13
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 38.0/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 63.8 · 0.3 · 64.0 |
| Spend range | USD 400–499 |
| Impressions | 25,000 – 29,999 |
| CPM (≈ $/1k impr) | USD 16.35 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 2 (2022-03-26 → 2022-03-28) |
| Created | 2022-03-25 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Wiley Nickel |
| Surfaced by | “senate:Wiley Nickel” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Black-and-white photo of candidate standing alongside President Obama, lending borrowed prestige |
| Tactic | The ad leverages Obama's halo effect to establish Nickel's Democratic credibility and reinforce his democracy-protection message among base voters. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
Who saw it (delivery)
| 65+ · unknown | 0.1% |
| 25-34 · female | 11.1% |
| 25-34 · unknown | 0.1% |
| 35-44 · male | 8.2% |
| 65+ · female | 9.5% |
| 18-24 · female | 2.2% |
| 35-44 · female | 16.5% |
| 65+ · male | 4.5% |
| 45-54 · male | 7.8% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 5.9% |
| 55-64 · female | 11.1% |
| 45-54 · female | 14.6% |
| 25-34 · male | 6.4% |
| 35-44 · unknown | 0.2% |
| 18-24 · male | 1.4% |
| 45-54 · unknown | 0.1% |
| 18-24 · unknown | 0.0% |
