Ben Ray Luján US Inactive
PEOPLE FOR BEN
END-OF-YEAR DEADLINE
Rush $15 to DEFEAT McConnell’s Republican Senate >>
Ad copy
I’ll be blunt: If we lose my race, Democrats will have no chance to win back the Senate. That’s why Donald Trump just put my state on his target list to flip. Will you rush $15 to help me HOLD this critical seat?
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 42.1/100 |
| Spend / Reach / Long. / Eff. | 27.6 · 55.8 · 29.5 · 55.4 |
| Spend range | USD 600–699 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 51.96 |
| Est. audience size | — |
| Days live | 108 (2019-12-13 → 2020-03-30) |
| Created | 2019-12-13 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NM — Ben Ray Luján |
| Surfaced by | “senate:NM — Ben Ray Luján” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | informational |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | donate |
| Standout element | Facebook content-removed placeholder screen replacing the actual ad creative |
| Tactic | The ad leverages end-of-year deadline urgency and existential Senate majority stakes to drive small-dollar donations, but the creative itself was removed by Facebook for a disclaimer violation, leaving only a login wall. |
Where it ran (delivery by region)
| California | 15.8% |
| Florida | 7.6% |
| New York | 7.0% |
| Texas | 5.3% |
| Washington | 4.0% |
| Pennsylvania | 3.5% |
| Arizona | 3.2% |
Who saw it (delivery)
| 65+ · female | 42.5% |
| 65+ · male | 18.3% |
| 45-54 · male | 4.0% |
| 45-54 · female | 4.4% |
| 55-64 · female | 16.6% |
| 55-64 · male | 9.1% |
| 35-44 · male | 2.0% |
| 35-44 · female | 1.8% |
| 65+ · unknown | 0.7% |
| 35-44 · unknown | 0.1% |
| 55-64 · unknown | 0.4% |
| 45-54 · unknown | 0.1% |
