NRSC
STOP CRITICAL RACE THEORY
THE DEMOCRATS WANT TO INDOCTRINATE YOUR KIDS! We MUST stop them. Let us know your thoughts. It's only a one question survey.
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| Overall score | 44.0/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 75.1 · 1.4 · 64.8 |
| Spend range | USD 1,000–1,499 |
| Impressions | 80,000 – 89,999 |
| CPM (≈ $/1k impr) | USD 14.7 |
| Est. audience size | — |
| Days live | 6 (2022-02-03 → 2022-02-09) |
| Created | 2022-02-03 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | AR — Tom Cotton |
| Surfaced by | “senate:Tom Cotton” |
| Issue | education |
| Framing | attack opponent |
| Message type | list building survey |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | none |
| Call to action | survey poll |
| Standout element | unflattering photo of Biden overlaid with alarming white-on-blue rhetorical question about children |
| Tactic | Uses a fear-based list-building tactic disguised as a survey, weaponizing parental anxiety over CRT to capture leads while attacking Democrats via Biden's image. |
| California | 7.5% |
| New York | 5.7% |
| Texas | 5.6% |
| Ohio | 5.0% |
| Pennsylvania | 5.0% |
| Illinois | 4.9% |
| Florida | 4.4% |
| 65+ · unknown | 0.2% |
| 65+ · male | 3.1% |
| 65+ · female | 3.1% |
| 35-44 · female | 10.4% |
| 35-44 · male | 18.5% |
| 45-54 · female | 6.3% |
| 25-34 · male | 20.2% |
| 45-54 · male | 10.0% |
| 18-24 · male | 4.4% |
| 18-24 · unknown | 0.7% |
| 25-34 · female | 9.2% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 4.9% |
| 55-64 · female | 4.2% |
| 25-34 · unknown | 1.7% |
| 18-24 · female | 2.1% |
| 35-44 · unknown | 0.7% |
| 45-54 · unknown | 0.3% |