THE WATERS COMMITTEE
Allen Waters for Congress. Fighting for You.
Tired of big government socialism, and the radical left agenda? Help me replace David Cicilline. We need your generous support today. Join us and donate at allenrwaters.com. Allen Waters for Congress (R-RI) Fighting for all in Rhode Island πΊπ²
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 39.4/100 |
| Spend / Reach / Long. / Eff. | 21.0 Β· 65.4 Β· 3.9 Β· 67.1 |
| Spend range | USD 300β399 |
| Impressions | 30,000 β 34,999 |
| CPM (β $/1k impr) | USD 10.75 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 15 (2022-03-02 β 2022-03-17) |
| Created | 2022-03-02 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | |
| Languages | en |
| Candidate | RI β Allen Waters |
| Surfaced by | βsenate:Allen Watersβ |
| Issue | economy taxes |
| Framing | attack opponent |
| Message type | fundraising |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | us flag |
| Call to action | donate |
| Standout element | Facebook content-removed placeholder replacing the actual ad creative, exposing a compliance failure |
| Tactic | The ad uses populist anti-socialism rhetoric and a direct named-opponent attack to drive urgency and donations, but the disclaimer non-compliance caused the ad to be pulled, undermining its reach. |
| Rhode Island | 100.0% |
| 65+ Β· unknown | 0.2% |
| 25-34 Β· female | 1.4% |
| 35-44 Β· male | 11.3% |
| 45-54 Β· female | 6.5% |
| 65+ Β· female | 12.2% |
| 35-44 Β· female | 3.7% |
| 45-54 Β· male | 15.1% |
| 55-64 Β· male | 18.2% |
| 65+ Β· male | 14.3% |
| 55-64 Β· unknown | 0.2% |
| 55-64 Β· female | 10.0% |
| 25-34 Β· male | 6.3% |
| 35-44 Β· unknown | 0.2% |
| 25-34 Β· unknown | 0.2% |
| 45-54 Β· unknown | 0.2% |