FRIENDS OF BRYCE REEVES
Laufer supports a universal healthcare system that would create massive government bureaucracy leading to higher premiums for individuals.
Amy Laufer. Way out there on healthcare.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 25.9/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 39.6 · 1.4 · 62.6 |
| Spend range | <USD 99 |
| Impressions | 2,000 – 2,999 |
| CPM (≈ $/1k impr) | USD 19.8 |
| Est. audience size | — |
| Days live | 6 (2019-09-14 → 2019-09-20) |
| Created | 2019-09-13 |
| Creative variants | 1 body · 1 headline |
| Platforms | — |
| Languages | en |
| Candidate | VA — Bryce Reeves |
| Surfaced by | “senate:Bryce Reeves” |
| Issue | healthcare |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | none |
| Call to action | learn more |
| Standout element | Psychedelic 1960s-style poster design with flower-power accessories depicting opponent as a radical hippie |
| Tactic | The ad uses retro psychedelic visual mockery to brand the opponent as an extreme liberal on healthcare, pairing the caricature with a landing-page URL to deepen the attack narrative. |
| Virginia | 98.5% |
| California | 0.1% |
| New York | 0.1% |
| Washington, District of Columbia | 0.1% |
| West Virginia | 0.1% |
| Maryland | 0.1% |
| Florida | 0.1% |
| 18-24 · unknown | 0.0% |
| 45-54 · male | 9.4% |
| 45-54 · female | 12.5% |
| 55-64 · female | 10.3% |
| 65+ · male | 10.5% |
| 55-64 · male | 10.0% |
| 65+ · female | 12.3% |
| 35-44 · female | 8.3% |
| 35-44 · male | 9.0% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 6.6% |
| 65+ · unknown | 0.2% |
| 55-64 · unknown | 0.1% |
| 25-34 · female | 4.8% |
| 18-24 · female | 2.4% |
| 45-54 · unknown | 0.1% |
| 18-24 · male | 3.5% |