Tom Willis WV US Inactive
Friends of Tom Willis
Tom Willis for WV Senate
Republican Constitutional Conservative Del. Bill Ridnour endorses Tom Willis for WV Senate!Oil and Gas Workers Association endorses Tom Willis for WV SenateRenee Wibly endorses Tom Willis for WV Senate!Vets4Coal PAC endorses Tom Willis for WV Senate!Vets4Vet Leadership PAC endorses Tom Willis for WV...
Ad copy
Vote Pro-Gun, Vote Willis on May 14th!
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 25.6/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 39.6 · 0.3 · 62.6 |
| Spend range | <USD 99 |
| Impressions | 2,000 – 2,999 |
| CPM (≈ $/1k impr) | USD 19.8 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 2 (2024-04-09 → 2024-04-11) |
| Created | 2024-04-09 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | — |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | guns |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate, veterans military |
| Symbols | us flag, guns 2a, military |
| Call to action | vote |
| Standout element | Candidate actively aiming an AR-style rifle at camera with US flag draped below |
| Tactic | The ad uses identity-reinforcing imagery — candidate in Army cap wielding a rifle — to signal authentic 2A commitment and drive primary turnout among gun-rights voters. |
Where it ran (delivery by region)
| West Virginia | 88.3% |
| Maryland | 10.6% |
| Virginia | 1.1% |
Who saw it (delivery)
| 65+ · unknown | 0.1% |
| 65+ · female | 2.2% |
| 35-44 · female | 1.0% |
| 55-64 · unknown | 0.1% |
| 25-34 · female | 0.2% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 21.2% |
| 45-54 · male | 29.4% |
| 65+ · male | 12.5% |
| 55-64 · male | 23.7% |
| 55-64 · female | 2.2% |
| 45-54 · female | 1.4% |
| 25-34 · male | 5.8% |
