Reilly Neill for U.S. Senate US Inactive
REILLY FOR MONTANA
Ad copy
Statement on the withdrawal of Steve Daines from the U.S. Senate race in #Montana. #ReillyforMontana
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 30.8/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 49.2 · 0.6 · 61.4 |
| Spend range | USD 100–199 |
| Impressions | 6,000 – 6,999 |
| CPM (≈ $/1k impr) | USD 23.0 |
| Est. audience size | — |
| Days live | 3 (2026-03-06 → 2026-03-09) |
| Created | 2026-03-06 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | MT — Reilly Neill |
| Surfaced by | “senate:Reilly Neill” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | attack opponent |
| Message type | awareness |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Provocative rhetorical question 'Why did Daines resign?' overlaid on a direct-to-camera selfie-style video frame |
| Tactic | The ad leverages a breaking news moment — Daines's withdrawal — with a question-hook to generate curiosity and clicks, positioning Neill as the informed, credible voice in a reshuffled race. |
Where it ran (delivery by region)
| Montana | 35.4% |
| California | 24.6% |
| Virginia | 14.1% |
| New York | 11.6% |
| Maryland | 9.2% |
| West Virginia | 1.6% |
| Washington, District of Columbia | 1.3% |
Who saw it (delivery)
| 18-24 · female | 0.9% |
| 25-34 · female | 5.4% |
| 35-44 · female | 13.2% |
| 45-54 · female | 18.7% |
| 55-64 · female | 28.2% |
| 65+ · female | 33.6% |
