Steve Marshall For Alabama
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| Overall score | 28.0/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 43.0 · 3.9 · 65.1 |
| Spend range | <USD 99 |
| Impressions | 3,000 – 3,999 |
| CPM (≈ $/1k impr) | USD 14.14 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 15 (2022-02-01 → 2022-02-16) |
| Created | 2022-02-01 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | AL — Steve Marshall |
| Surfaced by | “senate:Steve Marshall” |
| Issue | healthcare |
| Framing | attack opponent |
| Message type | list building survey |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | Desaturated close-up of a syringe approaching a frightened child covering their face against a blood-red halftone background |
| Tactic | Uses fear-based imagery of a child being forced into vaccination to drive page follows, framing Biden's mandate as a constitutional threat and converting outrage into audience growth. |
| Alabama | 100.0% |
| 18-24 · female | 0.1% |
| 65+ · female | 28.1% |
| 25-34 · unknown | 0.0% |
| 65+ · unknown | 0.3% |
| 65+ · male | 13.7% |
| 55-64 · female | 22.4% |
| 45-54 · male | 5.8% |
| 55-64 · male | 11.1% |
| 45-54 · female | 9.6% |
| 55-64 · unknown | 0.2% |
| 35-44 · male | 2.9% |
| 35-44 · female | 3.6% |
| 25-34 · female | 1.0% |
| 25-34 · male | 0.9% |
| 18-24 · unknown | 0.0% |
| 45-54 · unknown | 0.1% |
| 18-24 · male | 0.3% |